OUR MISSION

INNOVATE

Our clients are innovators. In a world saturated and overloaded with noise, content-shock is a reality for any person armed with a mobile device. At APB, we believe the creation of content that matters is the only path to true sustainability in any industry. We sign artists and work with businesses that are purpose-driven and authentic, and whose work is distinct and undeniably impactful for their audiences.

We are fueled by our belief in the talent we represent. This passion drives our artist development and management teams to constantly evolve and remain cutting-edge.

INFLUENCE

Influence is not a commodity to be traded without consequence or liability. We take pride in the fact that our clients say things worth listening to and do things worth paying attention to. Dr. King famously stated that “power without love is reckless and abusive.”  APB Agency has adopted this phrase as a guiding principle in our unending pursuit of making a profit while making a difference. We are committed to amplifying voices of people that embody both great character and great work.

SCALE

Building a global brand is at the core of our long-term marketing strategies - and we believe that staying on point, with a concise, clear, unified mission & message is essential to scaling our clients’ influence.  

As a management firm we function as the nucleus for collaboration between PR, marketing, distribution, and production. We work tirelessly with our clients and product partners to aggressively scale each businesses and artists’ reach, while staying true to their core mission & message.